meg burrell
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capital one nycwff

From cooking classes and food bazaars to brunches and themed dinners, the 12th edition of the New York City Wine & Food Festival brought more than 80 culinary events to the city, providing a wide range of experiences for approximately 50,000 hungry fans.

BRAND STRATEGY | EXPERIENTIAL DESIGN
CROSS-FUNCTIONAL COLLABORATION | ART DIRECTION & DESIGN

 
 
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Pre-production Render | Grand Tasting Footprint

 
 

GRAND TASTING

At the Grand Tasting, Capital One invited cardholders to participate in kitchen classes and relax in an exclusive cardholder lounge. All attendees were encouraged to share their favorite foods from the festival at the Best Bites wall, which were then illustrated by an artist to create a communal art mural.

Guests were also invited to share their favorite local eats and restaurants at an interactive New York map, where attendees could write the name of the restaurants on flags and then place them on their neighborhoods. 

 
 
 
 
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Pre-production Render | Pier Party Footprint

 
 

PIER PARTIES

At Pier 97 events during the festival, Capital One had a blind taste test activation that put cardholders in the spotlight. The booth also had a candy wall where guests could do their own self-serve taste test by grabbing colorful candies and guessing the flavor at an iPad station.

 
 
 
 
 

CARDHOLDER EXCLUSIVE EVENTS

Other Capital One exclusive events included a cookie dough making class with DŌ, Cookie Dough Confections founder Kristen Tomlan, dinner with Cedric and Jean-Georges Vongerichten and a master sushi rolling class with Iron Chef Morimoto.